SheHer
BRANDING
ART DIRECTION
WEB DESIGN
SOCIAL MEDIA CONTENT
SheHer is a lingerie boutique in San Francisco.
The goal of the rebranding concept was to elevate the brand to luxurious style with warm romantic vintage notes.
Solutions:
Developed art direction & elegant visual identity including logo, color palette and typography from start to final execution
Designed website, social media content and packaging
Web Design
The inspiration for the website was gotten from retro magazines – blocky elements, elegant typography and color accents focusing on photography to grab customers attention and showcase the product.
Logo
The logo has italic typeface to emphasize vintage and romantic feeling combined with Swiss typeface which creates a modern contrast.
In addition, the infinite sign symbolizes an inner connection and self care which expresses the main concept of SheHer brand - helping women to cultivate self love and feel good in your body.
Colors
