Unwined
BRANDING & VISUAL IDENTITY
ART DIRECTION
WEB DESIGN
EMAIL DESIGN
PACKAGING
Unwined delivers unique collections of wines specifically selected for the customers according to their lifestyle and personality. Customers can subscribe to the service, create their own collection of wines, share with others and make new friends in unWINEd society.
The brand identity has warm and friendly style with playful wavy elements and bright colors which perfectly expressing the concept of the brand and reminds of sunny countries like Italy or France where we can find the best wines.
Solutions:
Developed playful visual identity (logo, color palette, typography) from mood boards and art direction to final result
Created website, email design and packaging
Web Design
Art Direction Exploration
Logo
For the logo it was used display font to emphasize playfulness and fun nature of the brand. The dot of the letter “i” imitates the grape shape.
